About Us

ThroughLineHND is a sales‑enablement consultancy focused on partner‑ecosystem mobilization and co‑sell execution.

ThroughLineHND is led by hands-on operators who've built, launched, and scaled partner motions with enterprise sales teams.

We bring the recipe and the crew to run it.

Scott Sherman

Scott Sherman

Founder & Principal Consultant
 

Builder of alliance GTM engines that move revenue. At Dell Technologies, Scott led a program office influencing $16B+ across 130+ strategic partners, created partner categories (GPUaaS, DCP), enabled 22K sellers, and lifted partner-attached win rates by ~30%. He launched the AI Partner Network and Regional Partner Hubs and delivered $380M incremental revenue and $1.4B pipeline through programs like AI Connect, Play to Win, and Unite & Ignite. Known for translating complexity into seller-ready plays, JBPs, and co-sell cadences that show up in dashboards—and the boardroom.

Matt Arozian

Matt Arozian

Executive Consultant, Strategic Communications & Sales Enablement

Strategic communicator who turns complex tech into buyer-ready narratives sellers actually use. At Dell Technologies, Matt produced hundreds of presentations, infographics, and videos that advanced strategy, drove measurable pipeline, and saved $800K+ annually in agency costs. He co-built Fit to Fight, a 3,000-asset sales repository that equipped the field for bigger, more profitable joint pursuits. Reputation: clear story, crisp assets, visible results.

Matt Dickens

Matt Dickens

Executive Consultant, Content Engineering & Knowledge Systems

Architect of collaboration and knowledge systems that scale. At Dell Technologies, Matt built Microsoft 365 and SharePoint frameworks that enabled 20K+ sellers, streamlined content management, and boosted global sales execution. At PwC, he led enterprise knowledge initiatives, designing intuitive search and collaboration tools used daily by tens of thousands. Known for translating complexity into simple, business-ready systems that drive adoption, seller productivity, and measurable impact.

Customers demand complete solutions, but that often requires a partner ecosystem—system integrators, cloud providers, colocation, GPU-as-a-Service. ThroughLineHND transforms these partnerships into repeatable revenue. We co-create seller-ready plays, align strategy with enablement, and drive co-sell execution. From briefings to "first ten" actions, we instrument what matters: adoption, pipeline, time-to-value. The result: prepared teams, ready partners, measurable outcomes.​

22K+

Sellers Enabled

$16B+

Influenced

130+

Partners Activated