Execution is a Design Problem.
"Winners do not rely on random effort. They rely on a repeatable pattern that works under pressure."
Spot. Frame. Move. Stack.
SPOT IT
Strategy:
Anticipate
The Action:
Don't wait for the deal to form. Recognize the pattern early. If you can't spot the risk, you're already behind.
FRAME IT
Strategy:
Position
The Action:
Control the narrative. Use language that works without translation. If you don't frame the deal, someone else will.
MOVE IT
Strategy:
Advance
The Action:
Don't confuse activity with progress. Make one catalytic move that shifts the deal's trajectory.
STACK IT
Strategy:
Multiply
The Action:
Winning once is skill. Winning repeatedly is a system. Build on momentum and compound the win.
The 17-Second Rule
We pressure-test every play card, talk track, and coaching prompt against a single design constraint:
"If a seller cannot absorb and use a concept in 10 to 17 seconds, it will not survive the field."
This isn't a guess. It's a survival metric. Whether it's a seller in a high-stakes meeting or a buyer researching your ecosystem at midnight, clarity is the only competitive advantage that matters.
Why This Matters Now
The Coming Collision: Self-Serve Buying Meets Ecosystem Complexity
Buyers are cutting partners out of deals because the story is too complex. See why "System Design" is the only way to stop the Alignment Tax.
Read the Analysis